Imagine making a website showcasing your writing chops only to discover that you’ve become redundant

Hi, I am Ritwik, a copywriter and content person. Welcome to my party, while it lasts.

To be a writer in an age when AI can do so much is like being a lizard armed with a tiny plastic sword, next to a T-Rex. It’s tragic.

Even if you desperately want to root for the underdog (or, in this case, the under-reptile), deep down, you know it’s pointless. It’s a hopeless fight.

Or is it?

But it’s not all binary. Not even with AI.

Sure, T-Rexes can do a lot of things; like walking around in a 10-foot dress advertising your vegan dino snack brand; or knocking down other huge reptiles employed by your rival dino F&B companies in a Google arena.

But there’s more to it than that. That’s because being a decent writer means not only putting out grammatically correct content, preferably without consulting Grammarly, but also conjuring stories and ideas from thin air.

And sometimes, it means putting a T-Rex in a dress to drive home a point.

A writer’s place, in a world with all-powerful robots and dainty T-Rexes

So, am I advocating that you should not use AI? On the contrary, you should, especially for tasks that are repetitive or so mind-numbingly boring that a person may end up making mistakes.

But when you need to tell a brand story or create one, bring in a human. They are just more fun people.

Meet your writer. He knows nothing.

I’ve been a writer for over 10 years now. And although I’ve worked in advertising, digital marketing and eCommerce, when it comes to your business, in all likelihood, I wouldn’t know a thing. But that may not be such a bad thing.

This is because I am probably a bit like your prospective customers: an outsider (with a short attention span to boot). By not understanding jargon myself, I can cut through it and make your messaging more straightforward for your audience.

I am big on working with small businesses, contributing to passion projects, and just generally supporting underdogs.

This website is where I put up some of the projects I’ve worked on, as well as opinions on things that I’m fascinated or preoccupied with at the moment.

About Me

Everyone has a past. Please judge me for mine.

All this content was written by a very human copywriter / SEO writer in Montreal, Canada

I never thought there would come a day when I’d have to sign off my content with a disclaimer like this, but considering the times, that’s where we stand.