Brief: Drive Electric wanted to encourage New Zealanders to embrace electric vehicles.
Insight: Most city cars are used for short trips of under 30 km, making electric cars the perfect choice for everyday use.
Idea: An electric car is the only vehicle you need for work.
This campaign was part of a student competition organised by Newsworks for advertising students in New Zealand. I took part as part of one of the many great entries from AUT Ad School.
- Format:
- Newspaper advertisements
- Client:
- Drive Electric
- Agency:
- AUT Ad School
- Location/Country:
- New Zealand