Brief: Give a fresh look (no pun) to a product we use everyday. My product: yoghurt.
Insight: A lot of things in life aren't fresh and fruity at all.
Idea: Give Fresh'n Fruity a cheeky, witty personality that lives by its name.
This work was done as part of a university project at AUT Ad School, and, if it could speak for itself, would have very much wanted to be published.
