Background: Ceasefire, the fire safety company, was putting up a stall at Bridal Asia, a popular wedding exposition. As part of the promotion, they wanted to run a print ad highlighting their home fire extinguisher.
Brief: Get people to consider fire safety as part of wedding preparations and for a new life ahead, and have extinguishers handy.
Insight: Ceremonial fires and lamps are a common feature of Indian wedding ceremonies.
Idea: May this be the only fire you have to face.
- Format:
- Print advertisement
- Client:
- Ceasefire
- Agency:
- The Republic
- Location/Country:
- India