Brief: Olive Bistro was relaunching the revelry that is Frat Fridays, and was looking to advertise the event.
Insight: Hyderabad is a city with a lot of software companies and the previous iteration of the event had seen a lot of engineers and IT professionals.
Idea: Mix alcohol and science.
P.S: There's something hidden in this series. Something that you might spot if you're something of a nerd like me. Cryptic clue: The Italian progresses.