Selecting the Right Forklift for Your Warehouse – Northern Forklifts

When The Web Guys worked on the Northern Forklifts account, the digital marketing team came up with some content strategy to increase the organic traffic to their website, using blogs. This article, in the vein of other buying guides I have done in the past (see exhibit A and B), provides a starting point to buyers in the market for some industrial machinery. Of course, if you're in the majority who have no need for a forklift, you don't need to check out the complete blog. 

My work for this brand also includes the ferociously tepid "Pros and Cons of Different Forklift Types".