Background: News Works, a media organisation in New Zealand, holds Student News Media Competition, an annual student advertising awards where the most creative minds of the country ad schools compete.
There are two events - the longer client brief, and the shorter topical challenge. This ad is for the latter as part of the 2017 edition of the competition.
Brief: Pick an item from any newspaper within the 48-hour window of the competition, and use that to advertise a product.
I chose a story about 'Covfefe', a perplexing word that the US president, Donald Trump, had coined.
Result: I won the challenge. Also made it to NZ news!
- Project URL:
- https://web.archive.org/web/20210212031231/https://www.newsworksnz.co.nz/inspiration/student-awards/2017-topical-brief-winner-aut-covfefe/
- Format:
- Print ad
- Client:
- Scrabble / Hasbro
- Agency:
- AUT Ad School
- Location/Country:
- New Zealand