Brief: Raise non-monetary donations for children admitted at the charity hospital, Shree Krishna Hospital.
Insight: People are more likely to part with used possessions than money.
Idea: Give things your kid has stopped using or grown out of to a sick child who will cherish it.
- Format:
- Posters
- Client:
- Shree Krishna Hospital
- Agency:
- The Republic
- Location/Country:
- India