Background: True South Flights is a commercial tourist airline operating in the South Island of New Zealand. Their flights take tourists over popular scenic spots like Milford Sound and Franz Josef Glacier.
Brief: The Web Guys were tasked with revamping their website. Although their site was dated, it had good SEO and organic visibility for a number of keywords like 'scenic flights queenstown' and 'milford sound flights'.
Challenge: Keep their existing organic rankings intact so business is not affected.
My role: Rewriting the content, ensuring each page is optimised to the right keyword.