What is new world whisky – Pokeno Whisky

Pōkeno is a whisky distillery based in a small town by the same name, located outside Auckland, New Zealand. As part of their ongoing SEO work, I wrote a few articles. This blog was an educational piece on the differences between old world and new world whiskies - Pokeno is the latter - and can be found here in its entirety.

As someone whose drink of choice is not whisky, this was an education for me too, but that's the case with advertising and marketing in general: we don't use all the products we promote.

Another piece I worked on for them is 'Innovation in single malt whisky'.